Word of Mouth - the classic way to grow a business.
Recently someone connected with me on LinkedIn and said they heard aboutStaffing as a Mission from someone I didn’t even know. That’s the WOM at work!
What’s a "WOM Factor"?
Word Of Mouth, or the Latin phrase viva voce (literally: “with living voice”), is one of the best ways for a business to create lasting relationships. Staffing is definitely a relationship business, and our "product" is supplying excellent talent as well as delivering customer delight in the process. As a growing company in the staffing space, developing a positive living voice in the marketplace is paramount.
We do that by listening to clients and candidates well, networking and consulting with our partners, building trust, and delivering excellent customer service. Our goal is to maintain 100% client reference ability.
This article has some great information about customer service: the good, bad, and the ugly.
Our goal at SaaM is to provide excellent service no matter what.
So, in business, and in life - we at SaaM constantly remind ourselves of the golden rule that Jesus shared:
"So whatever you wish that others would do to you, do also to them . . ."
Jesus urged his disciples to treat others like we would want to be treated. So, seemingly little things like personalized LinkedIn invitations, prompt call-backs, transparent client & candidate communication, soliciting honest feedback, and accurate invoicing go a long way.
“Lead with generosity, follow with care.” - Keith Ferrazzi
Did I miss anything? How do you increase the WOM Factor in your organization?